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    Pragya Certified Search Engine Optimization Course

    This course is offered in exclusive association with Human to Human Organisation &

    and projected specia

    Item Details

    Pragya Certified Search Engine Optimization Course

    This course is offered in exclusive association with Human to Human Organisation &

    and projected specially for Students by Human to Human Organisation , A NGO registered with Govt. of India

    PSEOC Course Opportunity

    With over $135 Billion spend in online advertising globally, Digital Marketing is one of the fastest growing industries today. Asia is leading the trend with over 30% annual growth. Search Engine Optimization is one of the key avenues in Digital Marketing.

    According to a recent report by eMarketer, the total number of Internet users globally will surpass 3 billion to reach 42.4% of the entire world's population. Organizations worldwide are waking up to the opportunity of this revolutionary medium to fulfil various business objectives ranging from Sales, Marketing, CRM, Product Development and Research. This has created an ever increasing demand of skilled Search Engine Optimization professionals. In absence of formal avenues of Search Engine Optimization (SEO) education, there's a huge gap of talented professionals.

    No wonder, an SEO professional earns anywhere between Rs 15,000 and Rs 150,000/month.

    If you are a Business Owner, Professional in Sales & Marketing Professional would be Professional or a Student who's serious about leveraging Search Engine Optimization for personal or organizational growth, PSEOC Course is for you.

    Salient Features of Courses

    · Certified

    ·        Research Based Internship

    ·        1-month Instructor-led, Online

    ·        Placement Assistance

    ·        24 x 7 Support

    ·        Industry Recognized Course


    ·        Marketing Professionals

    ·        Sales Professionals

    ·        Business Owners

    ·        Entrepreneurs

    ·        Digital Marketing Professionals

    ·        Students

    Course Methodology

    Live Sessions: Based on the batch (weekend/weekday) you choose,there will be weekly instructor led, online sessions. In case you miss any session, you will have the recording of the session.

    Hands-on Project: In order to practice various concepts & tools, you will be given hands-on project, which will be evaluated by your lead trainers.

    Pre-reading Material: In order to help you maximize the value of live sessions you will receive prereading material in the form of video based sessions, blogs, case studies etc.

    Weekly Assignments: You will also get weekly assignments to build confidence in applying the learning to produce real results.

    Research Based Internship: To deepen your understanding of various Concepts, Tools & Case studies, you will do research and present your research as blog posts, which will go live.

    Industry Interaction Sessions: Every week, you will have an opportunity to learn various aspects of Digital Marketing by listening and interacting with Industry Experts online.

    Exam Details

    There's no pre-requisite to earn PSEOC certification. You could be a student, an entrepreneur or a working professional. Once you have completed the 1-month course, you will be eligible to take PSEOC Exam anywhere in India or online, if you are an international candidate. Find below the key details of the exam.

    Exam Duration: 60 minutes

    Maximum marks: 50 - Passing marks: 30 (60%)

    Negative Marking : There is NO negative marking

    Attendance in Live Sessions: Min 60%

    No. of questions: 50



    Time : 3 Months

    Classes : 3 Day in a week


    Course Fee & REGISTRATION

    Fee: Rs 5000

    Group Discount: 10% for 3 or more people

    Payment Modes: Credit/Debit Card, Bank Transfer or Cheque

    Payment Structure:  2000 at time Enrolment, Remaining 1500/ Month for other 2 Months (5000/Course )


    Training Curriculum  for Search Engine Optimization (SEO)

    What is On-Page Optimization?

    ·        Keyword Research with Google Keyword Planner.

    ·        How to Select a Domain Name?

    ·        Page Naming {URL Structuring} and Folder Naming

    ·        Image Naming, Image Title and ALT Tags Creation

    ·        What are Meta Tags

    {C}Ø  Deblockedion

    {C}Ø  Country

    {C}Ø  Robots

    Ø  Keywords

    Ø  Author

    ·        Redirection Tags

    ·        Headings Tags {H1 to H6}

    ·        What is Content Writing?

    ·        SEO Friendly Content Writing {Insert keywords

    ·        in content}

    ·        Anchor Text, Link Title

    ·        Robots.text file use and creation

    ·        HTML Sitemap creation

    ·        XML Site Map Creation

    ·        Ror text sitemap

    ·        Site Tracking Tools (Google Webmaster Tool,

    ·        Google Analytics Tool)

    ·        Why is Alexa?

    ·        Alexa Integration

    What is OFF-Page Optimization?

    ·        What are Backlinks?

    ·        Why Backlinks are Important?

    ·        How to Get Backlinks?

    ·        Difference Between Do-Follow and

    ·        No-Follow Backlinks

    ·        What is Google Page Rank?

    ·        How to Increase Page Rank?

    ·        Search Engine Submissions

    ·        Directory Submissions

    ·        Article Writing and submissions

    ·        Press Release writing and submissions

    ·        Blog Posting and comment writing

    ·        Classifieds posting

    ·        Forum Posting

    ·        Business Listing

    ·        Social Bookmarking

    ·        Social Networking

    ·        RSS Feeds

    Basics of Search Engine Algorithms

    ·        What is Search Engine's Algorithms?

    ·        How Algorithms Works?

    ·        Why a Search Engine needs to update its Algorithm?

    ·        Search Engine Penalties and Recoveries.

    ·        Why a Search Engine penalizes a Website?

    Advanced of Search Engine Algorithms

    ·        How to optimize your site for GoogleHummingbird Algorithm?

    ·        What is Google Panda Algorithm?

    ·        What is Google Penguin?

    ·        What is Google EMD Update?

    ·        How to save your site from Google Panda, Penguin and EMD Update?

    ·        How to recover your site from Panda, Penguin and EMD?

    FAQS (Frequently Asked Questions)

    Who will award this Certification?

    Human to Human Organisation ( A Govt. Recognised NGO & Pragya Softtech Pvt Ltd )

    Do you offer Money Back Guarantee?

    Yes! After attending 1st online session, if you don't like the course then ask us for refund. We will refund your entire amount and will not ask any question except taking your feedback. At the same time, we will not be able to offer refund in any other condition.

    Will you offer Job assistance?

    Having conducted over trainings for participants from multiple brands, we are regularly approached by them for their Digital Marketing hiring needs. Once you clear the PSEOC certification exam, we request you to share your latest profile with us and we will be glad to share it with relevant companies.

    If Interested or having any query please free to contact us at:

    Pragya Digital Education Courses

    • 99999-22277, 0129-4017666, 09990922277



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